|Posted by WeMailUSA on April 22, 2015 at 11:05 PM||comments (0)|
Exciting things are happening at Mail South Jersey, and we wanted to share this important news with you. On May 1st we will be relocating to 125 Burnt Mill Rd in Cherry Hill. We would like to thank our loyal customers who have fueled our continued growth, making this move to a new facility necessary. We look forward to helping you with your company's future growth as well!
|Posted by WeMailUSA on October 10, 2014 at 3:45 PM||comments (0)|
The Every Door Direct Mail® (EDDM) Promotional Coupon is an incentive program for new customers that will provide a postage credit for mailings that meet a certain threshold. This incentive program runs begins on September 7, 2014 and ends on December 31, 2014.
New EDDM® customers will be issued a coupon by their USPS Sales representative. The coupon will offer:
$50 postage credit towards an EDDM® order of $350 or more, or;
$100 postage credit towards an EDDM® order of $750 or more.
Customers using the coupon will be able to apply their coupon online when they create and pay for their order, or present it when they pay for their order at a USPS Retail location or a Business Mail Entry unit.
Any USPS Sales Associate may issue a coupon to new customers.
In order to receive an EDDM® Promotional Coupon new customer must register on USPS.Com and obtain a Customer ID number.
Once registered, customers should contact their USPS
Sales representative or call
1-855-559-0438 to receive their EDDM® Promotional Coupon.
Please note: This program is not intended for existing EDDM ®customers.
USPS is able to monitor coupon redemption through the barcode on the coupon which is associated with a mailer’s CRID
To learn more or to get started, contact Mail South Jersey at (856) 673-3277.
|Posted by WeMailUSA on July 1, 2013 at 10:05 AM||comments (0)|
We’ve all heard the expression that if the price is too good to be true, it probably is. We recently ran into a situation where we nearly lost a large account to one of the national advertising publications that have an insert which they refer to as direct mail. This client owns a high end nursery and landscaping business. He likes the quality of our direct mail cards better, but stated that their insert costs less than half the price, around 10.5 cents. He showed me the sample left behind by the magazine’s rep, and it looked similar in size to our standard piece (and I must admit it looked pretty good). We chatted about the insert for a little while and I started asking some questions. The conversation went something like this:
“How many homes do they mail to in your zip codes?”
“Around 20,000”, he replied.
“That sounds about right if you add in PO boxes”.
“PO boxes? They never mentioned that”.
“Don’t sweat it. There are only around 250 PO boxes in these zip codes. Do you know how many businesses they send to?”
“Um, I don’t think so”
“Well, there are approximately 2000 businesses in the zips you mentioned. And how much business do you get from people who rent? Did you know that there are more than 4,000 rental properties in the community? That includes both apartments and people who rent private homes. And while we’re on the subject of homes, are you aware that more than 6,000 homes in your community are part of a homeowners association or condo? Do these people buy your services? Probably not.
My last question is regarding your customer base. You mentioned that you are more of a “high end” business. Since there is a large swing in incomes in the area, wouldn’t it make more sense to target the neighborhoods that are more likely to buy from you?
I think you can figure out the rest of the conversation from here. The point is that while “low cost” inserts may sound like a good alternative to direct mail, it often isn’t. The effective rate for this business was not really 10.5 cents per home at all, being closer to 27 cents per home to reach the 7800 qualified homeowners in the community. We never even touched on the increased visibility of having his own “stand-alone” piece vs. being in the pages of the magazine.
While direct mail generally requires a larger investment, the return is exponentially higher than any other display advertising, bringing back more than $12 for every dollar spent*.
*USPS January 2012
Neil Schwartz has over twenty-five years of advertising and marketing experience helping local businesses excel. He has received numerous awards for his outstanding achievements. Reach him at [email protected]
|Posted by WeMailUSA on January 9, 2013 at 8:55 AM||comments (0)|
Direct Mail Stats for 2012. Some fresh numbers, just in:
|Posted by WeMailUSA on August 13, 2012 at 8:50 AM||comments (0)|
For a while, it seemed like I couldn’t go two days without hearing about some amazing deal one of my friends got on a daily deal site like Groupon or Living Social. Daily deals were all the rage, and businesses were raving about the enormous boost in business they had been seeing. However, as time has passed and many of those businesses have faded away, people have begun questioning the efficacy of these daily deal sites. Amidst all the debate, one thing has become crystal clear: Direct mail coupons are, and always were, much more effective at creating loyal, repeat customers. Why does direct mail have such a distinct advantage over online deals in the coupon world?
While daily deal sites seemed to flourish for a time, it is now well-known that daily deals have driven many a business into the ground because, rather than attracting new customers who then develop into repeat customers, these online coupons merely attract “deal hunters”. These deal hunters are loyal to one thing, and one thing only: Discounts. While businesses that utilized these daily deal sites usually experienced a boom in business after offering a coupon, very few of these new customers ever converted into repeat customers. They were busy hunting for their next deal, and were never prepared to pay full price in the first place. This translated into huge losses for these businesses.
While we have now seen this process often enough to know that any daily deal site should, at the very least, be approached with caution, it is interesting to note that this phenomenon has been largely absent in the world of direct mail coupons. While there is of course the occasional direct mail equivalent of our “deal hunter”, direct mail coupons have by and large translated into repeat customers for the businesses that utilize them, and therefore are usually very worthwhile investments. So why this dramatic divide between online and direct mail coupons?
When it comes down to it, online coupons and direct mail coupons attract very different consumer mindsets. When you offer a discount on a daily deal site, the visitors to those sites have come expressly for the purpose of finding a coupon. They know discounts are out there, and they derive pleasure and excitement from hunting down the best deal they can possibly find; they even take pride in their deal hunting abilities. These people inherently will not be those great, loyal customers that you are looking for, because they are not motivated by your products or services in particular. They are primarily attracted by the thrill of the chase.
Direct mail coupons, on the other hand, refocus your audience and might even remove this “thrill of the chase” aspect of coupon clipping. While daily deal sites only give you exposure to this “deal hunter” community, direct mail coupons actually give you the possibility to target the people who will be most interested in your products or services, whether or not they were expressly looking for a deal. While they might still get a thrill out of receiving a discount, they did not seek it out; you brought it to them, and they capitalized on it. These are generally more reliable customers, because they are still primarily motivated by what you are offering rather than the discount itself. By using direct mail coupons, you have essentially bypassed this “deal hunter” mentality that has cost businesses so much over the years.
If you are considering running a discount on a daily deal site, you might want to pause and consider whether or not direct mail coupons would make more sense for your business, (our guess is that they would!). Direct mail coupons have been proven time and again to be significantly more effective than online coupons, so why not go with what works? If you are interested in running a direct mail campaign, we would love to help! Give us a call to discuss a direct mail coupon strategy that is right for your business!
|Posted by WeMailUSA on August 10, 2012 at 5:20 PM||comments (0)|
USPS reports $5.2 billion Q3 net loss
The U.S. Postal Service (USPS) reported a Q3 net loss of $5.2 billion on August 8, with $3.1 billion attributable to refunding retiree health benefits, acting CFO Stephen Masse said in an earnings call. The Q3 report covered expenses from April 1 to June 30.
“We proposed legislative changes that—combined with operational actions that we continue to take under current law as part of our strategic business plan—will restore the postal service's financial stability,” Masse said.
While Masse attributed the majority of the USPS's financial spiral to the cost of retiree health benefits, he also blamed factors the USPS has “very, very little control over,” including increases in fuel prices and changes in interest rates that lead to billions of dollars in workers compensations adjustments.
“Unfortunately, the unsustainable cost of refunding retiree health benefits continues to have a huge drain on our financial results...,” Masse said. “We did default on a payment that was due the first of August—we'll likely default again.”
Although Masse claims that operational income only pushed the USPS into the red by $1 billion compared to $1.3 billion last year, he said operational adjustments will be made. These include the possibility of resorting to a five-day mail delivery schedule and consolidating U.S. post offices, starting with 48 consolidations by the end of August. In May, the USPS outlined its plan to keep small post office locations open.
“Our operating expenses were a net $600 million better than they were for the nine-month period last year,” Masse says.
Postmaster General Patrick Donahoe, who was also on the call, estimated that altering operational costs could save the USPS approximately half a billion dollars.
The silver lining to the USPS's stormy financial cloud is its growing shipping and package delivery business, which shot up about 10% for the first nine months of the year.
“That growth covered about three-fourths of the decline that we saw for the first nine months in our traditional mail products that focus on First Class and advertising mail,” Massesays.
Nevertheless, Donahoe says that Congress plays a heavy role in getting the USPS back on track.
“Congress needs to act responsibly and move on this legislation...,” says Donahoe. “We've taken 20 million hours out. And in the course of the last 10 years in this organization, we've reduced head count by one third and reduced work hours by one third. We can only go so far.”
However, if there is one point the USPS wants to make clear, it is that the organization will continue to deliver the mail through the snow and the rain.
“Despite the finances, we are going to continue to deliver mail, and we will continue to pay our employees, and continue to pay our suppliers and be responsible,” says Donahoe. “That's a critical message that needs to get out.”